# aiCES™ Engagement Score

> The smartest customer engagement score. Grade every customer A through F across 14 loyalty ladder signals — know exactly what rung they've climbed to.

Canonical URL: https://appfueled.io/features/aices

## Description

The smartest customer engagement score. Grade every customer A through F across 14 loyalty ladder signals — know exactly what rung they've climbed to.

## 1-Click Customer Intelligence

Instantly know where every customer stands on the engagement ladder. No digging, no guessing — just one click to see their complete engagement profile and what to talk about next.

## Climb the Loyalty Ladder

See exactly which rung each customer has reached. Your advisors know precisely what to recommend next — turning casual visitors into birthday club members, rewards earners, and referral champions.

## Prepare Your Advisors to Sell

Every call and every visit, your team knows what to talk about. aiCES™ tells them how to entice customers to engage more — turning service calls into relationship-building opportunities.

## Joined the Birthday Club

Opted into your birthday club program — showing willingness to engage beyond basic service visits.

## Recent Visits

Frequency and recency of shop visits — are they a regular or have they gone silent?

## Vehicle Profiles

How many vehicles have they registered? Multiple vehicles means deeper household loyalty.

## Signed Up in the App

Downloaded and registered in your branded mobile app — a major commitment signal.

## Took a Selfie

Added a profile selfie photo — showing personal investment in their account and identity.

## Engaged in Rewards

Actively earning and redeeming reward points — they're bought into your loyalty ecosystem.

## Earning Rebates

Participating in your rebate program — tracking spend and earning cash back on services.

## Active Member

Currently enrolled in your membership or maintenance plan — your most committed customers.

## Appointment on the Books

Has a future appointment scheduled — they're planning ahead and staying proactive.

## Push Notifications On

Opted into app push notification alerts — open to real-time communication from your shop.

## Valid Email & Text Club

Has a valid email address and opted into your text club — reachable on multiple channels.

## Left a Google Review

Took the time to leave you a Google review — your strongest brand advocates.

## Feedback on Visits

Provided feedback after their visits — engaged enough to share their experience with you.

## Referral Activity

Has referred friends, family, or coworkers to your shop — the ultimate engagement signal.

## Benefits

### 1-Click Customer Intelligence

Instantly know where every customer stands on the engagement ladder. No digging, no guessing — just one click to see their complete engagement profile and what to talk about next.

### Climb the Loyalty Ladder

See exactly which rung each customer has reached. Your advisors know precisely what to recommend next — turning casual visitors into birthday club members, rewards earners, and referral champions.

### Prepare Your Advisors to Sell

Every call and every visit, your team knows what to talk about. aiCES™ tells them how to entice customers to engage more — turning service calls into relationship-building opportunities.

### Joined the Birthday Club

Opted into your birthday club program — showing willingness to engage beyond basic service visits.

### Recent Visits

Frequency and recency of shop visits — are they a regular or have they gone silent?

### Vehicle Profiles

How many vehicles have they registered? Multiple vehicles means deeper household loyalty.

### Signed Up in the App

Downloaded and registered in your branded mobile app — a major commitment signal.

### Took a Selfie

Added a profile selfie photo — showing personal investment in their account and identity.

### Engaged in Rewards

Actively earning and redeeming reward points — they're bought into your loyalty ecosystem.

### Earning Rebates

Participating in your rebate program — tracking spend and earning cash back on services.

### Active Member

Currently enrolled in your membership or maintenance plan — your most committed customers.

### Appointment on the Books

Has a future appointment scheduled — they're planning ahead and staying proactive.

### Push Notifications On

Opted into app push notification alerts — open to real-time communication from your shop.

### Valid Email & Text Club

Has a valid email address and opted into your text club — reachable on multiple channels.

### Left a Google Review

Took the time to leave you a Google review — your strongest brand advocates.

### Feedback on Visits

Provided feedback after their visits — engaged enough to share their experience with you.

### Referral Activity

Has referred friends, family, or coworkers to your shop — the ultimate engagement signal.